Slowly, but steadily, we increased the portfolio of
our products, the brands we distributed and our markets of operation. Between 1997 and 2001, we consolidated our position as a distributor for IT products, in a nascent region, by understanding geographies and exploring possibilities.
Distribution networks were in place across the region and the Company was equipped to serve the growing demands of a growing market, not just as a distribution company, but as a ???Total SUPPLY CHAIN SOLUTIONS PROVIDER???.
2002 to 2007 saw Redington???s transformation from ???Trader??? to ???Regional Distributor??? and then graduating as a Supply chain solutions provider. We were now the ???Partner of Choice??? for over 20 leading global brands in IT and Telecom. With a commanding presence in more than 24 Countries, through 2800 Valued Channel Partners, Redington Gulf had also become the largest and fastest growing IT distributor in the Middle East, Africa, Turkey & CIS. And supporting this growth and the distribution network is an efficient logistics facility and a network of over 35 dedicated service centres across the region.
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