Head of Marketing and Business Development Job in Kenya

Job title: Head – Marketing and Business Development
 

Office: Head office
 

Section / Depart: Marketing and Business Development
 

Job Grade: as per policy
 

Reports to: CEO
 

Undertaking: undertake to do  business development and managerial marketing
 

Supervises: Marketing, Business development and customer care officers
 

Overall purpose of the Job: The head of the marketing and Business development drives the Sacco business through increased membership, savings, deposits, shares and other signs of growth. 

The incumbent enhances the efficiency of service delivery in the Sacco by keeping members well versed with Sacco policies, products and new developments or otherwise by carrying out continuous awareness and education, marketing and training programs and activities for information to members and potential members. 

 

He/she is in charge of implementing initiatives that help to maintain a positive Sacco image and manages the training function of the Sacco ingeniously

Duties and Responsibilities

• develop and implement marketing strategies, programs, policies and procedures that assist to achieve the Sacco marketing and training objectives


• prepare and submit annual departmental work plans to the CEO by 10th September of every year


• organise at least one education and Sacco promotion activity every quarter


• carry out orientation for new staff within a week of joining the Sacco


• Mentor the departmental staff continuously, build team spirit and implement measures that ensure optimal performance of the staff supervised.


• Continuously assess staff training needs in the Sacco and recommend appropriate training

Training

• Identify group gaps through market research, market intelligence or otherwise and recommended modifications and/or new product development


• Continuously gather and update market intelligence information on competitors


• Coordinate launch of new products and services in a manner that creates market impact.


• Lead customer care initiatives that enhance customer satisfaction by developing complaint handling mechanisms, feedback mechanisms and promoting information dissemination (among other measures) in a manner that reduces complaints towards zero


• Keep an up-to-date complaints register through the member care desk and give the CEO a weekly summary on the same, including actions taken or likely to be taken


• Carry out an annual member satisfaction surveys and disseminate results to the CEO, other departmental heads and marketing and customer care officer


• Market and promote SACCO products and services in the existing and newly identified market segments


• Coordinate public relations and CSR initiatives


• Evaluate performance of the staff supervised by conducting a quarterly and annual appraisal


• Prepare and submit weekly and monthly progress reports to the CEO In the required format


• Any other lawful duties as may be assigned from time to time

Minimum job specifications
 

Academic

• Bachelor’s degree in related field (preferably marketing or Education) from a recognized institution

Professional

• Diploma in PR/marketing or equivalent from a recognized institution

Experience

• 2 years experience as a marketing and customer care officer in FEPSACCO or as a marketing officer in a similar/comparable organization

Key competencies, skills / attributes

• The incumbent must have a marketing, communication, PR and business development skills. 


• Leadership, research, training, report writing and presentation skills will be an added advantage. 


• Must be a self-starter, team player and a proficient in Ms. Office and must maintain high integrity standards. 

The following therefore are the key attributes

• A deep understanding of marketing principles and managerial Marketing


• Good public relations


• A positive attitude


• Good Negotiation skills


• Good communication skills


• Plenty of initiative


• Good business sense or acumen

Applications should be sent to recruitment@fep-sacco.co.ke  not later than 28th August COB. 

Applicant are also requested to state their current and expected salary in their applications.