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Jumia is the largest online retail store in Africa with over 100,000 unique visitors a day, buying everything from Fashion to Phones. Jumia’s mission is to revolutionize the concept of shopping by providing customers with the best online shopping experience.
Jumia is part of Africa Internet Group, a leading global incubator of startups specialised in e-commerce.
Africa Internet Group is Africa’s leading internet firm, with already over 3,000 employees in over 20 African countries and huge successes such as Jumia.com, Kaymu.com, Hellofood.com, Lamudi.com, Carmudi.com and Jovago.com.
It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom and Rocket Internet.
Job Description: The Head of Sales & Marketing will be tasked with the responsibility of Managing 2 teams (Sales and marketing) comprising of internal staff and field agents
Sales
Overseeing Sales on Business to Customer (B2C) & Business to Business (B2B/Corporate Sales) levels.
Overseeing the operations of our direct salesforce including 500+ field agents, in-house direct reports and corporate sales executives
Management of salesforce and B2B P&L / Revenue
Growth of the salesforce including geographic expansion throughout Kenya
Ensuring continuous growth in our corporate sales portfolio
Creation/Improvement, implementation and management of the sales & marketing commission structure
Strategic planning around product promotion and product mix
Organizing and spearheading personnel development including regular training of Sales and Marketing staff
Formation of close working relationship with our category management, and finance teams
Marketing
Defining local offline marketing channels and partnership strategy in strong coordination with the MD
Oversee the marketing team
Management of the functional areas; Events, PR, Advertising, Social Media, Email Newsletter and the affiliate program.
Coordinate organization of Jumia presence at events and important business related functions
Work with Mainstream Media and outdoor advertisers to market Jumia
Approve design works for online and offline advertising
Prospect for advertising opportunities (online, outdoor, media) in coordination with PR executive
Take a lead on projects within marketing department e.g. activations and offline promotions
Oversee the Jumia PR strategy and offer direction in terms of Company Image
Prospect for partnership opportunities (notably Banks, Telecoms, venues or existing suppliers for activation)
Develop and maintain already existing partnerships
Qualifications and Skills:
Degree in Business- Sales & Marketing Concentration
An MBA is an added advantage but not a must.
Minimum of 2 years, experience 2 years in a Managerial/ Senior role
Experience in sales and marketing is recommended
Analytical skills; (Excel/ CRM Tools/ Computer Software) ability to reproduce excellent management reports on performance of the etire department and analyzing revenue and cost.
Self-motivated, flexible and open minded
Eager to work in a professional yet open office
Strong planning, organizing, reporting and networking skills
An excellent team builder who will thrive on working closely with the team
A natural communicator with excellent presentation and interpersonal skills
Highly driven with enthusiasm to meet sales targets
Additional Information
A unique education in scaling new internet concepts
Become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
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