TechnoServe Request for Expression of Interest (EOI) for Provision of Milk Traders Marketing Certification

Apr 28, 2016

Request for Expression of Interest (EOI) for Provision of Milk Traders Marketing Certification

TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries. 

We are a nonprofit organization that develops business solutions to poverty by linking people to information, capital and markets. 

Our work is rooted in the idea that given the opportunity, hardworking men and women in even the poorest places can generate income, jobs and wealth for their families and communities. 

 

With more than four decades of proven results, we believe in the power of private enterprise to transform lives. 

Technoserve is working with Dairy Traders Association (DTA) a national organization of small scale milk traders and farmers that provide them with a forum to raise their concerns for improved business and better incomes. 

The dairy traders source milk from farmers and supply through to households, hotels, restaurants and processors.

In 2013, Kenya Dairy Board (KDB) introduced legislation to ban the selling of ‘raw milk’. It was found that unprocessed and unpasteurized milk is dangerous to health because there is high prevalence of disease-causing bacteria. 

To address this issue, the legislation only allows for the sale of milk that is properly pasteurized, packaged and dispensed through official milk distribution channels.

For traders to adhere to the KDB standards, traders must have approved equipment and machines for milk collection, chilling, handling, storage, transportation, and testing.

In light of this recent government mandate, TechnoServe is facilitating DTA registered milk traders to explore avenues to comply with these quality certification systems. 

Working with KDB, DTA aims to give traders more time to comply with the raw milk ban, by putting in place interim measures that will make the transition smooth from trading in raw milk, to pasteurized milk. 

Such strategies might involve, upgrading storage, transport means and milk product packaging.  

Early stage engagement between KDB and small-scale milk vendors has been positive and there are plans to develop a platform for self-regulation, which will deliver training, certification and quality control and assurance by promoting branding of dairy products. 

Objectives

a) Support market research by carrying out a survey of retail opportunities for processed milk including understanding perceptions, needs and wants, and willingness to pay for good quality milk
 

b) Support milk testing equipment firms to increase the supply of kits to the retail sector to allow for in-shop milk testing including staff training on milk testing and storage
 

c) Support DTA and  KDB to work with dairy cooperatives, processing firms, and the retail sector to design a certification for processed milk
 

d) In liaison with milk traders through DTA help develop fun, enticing, exciting in-shop displays to promote processed milk

Scope of work

TechnoServe intends to engage a marketing consultant to develop a quality certification system that can be used and managed by milk traders and placed at the milk outlets. 

The consultant shall also provide guidance in the development and implementation of a brand and shop design that responds to the safety and quality systems envisaged by KDB and the Directorate of Public Health.

Through recommendations from this study, milk traders will be expected to a milk certification process including the outlet branding and designs that would be enable the business attract more customers and meet the government health and safety requirement requirements.

Requirements

• Experience working with small and medium enterprise processors in designing and implementing certification processes.


• Experience working on marketing and brand strategies for small enterprises


• Provide a list of four clients in the past three years including client’s name, contacts, Personnel, contact details, nature of contract, contract amount and contract period


• Accreditation or Membership of relevant professional body


• Attach copy of certification of incorporation


• Attach copy of tax compliance certificate

The Expression of interest in a PDF or word format with subject line clearly marked as “Milk Traders Marketing Certification” should be submitted to the email address below;

kenyaprocurement@tns.org

The deadline date for submission is 06th May 2016  

Only successful firms will be contacted for further discussion