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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Key Duties & Responsibilities
- Maximizes allocation of resources in area e.g. POS, Coolers.
- Manages and measures sales targets daily and takes corrective action with team.
- Coach and Lead.
- Trade and Outlet Execution.
- Outlet Development.
- Quality Management
- Partner with sales reps and customers to develop and execute a customer specific business plan.
- Monitor competitive activities.
- Quality Management ensure compliance to Quality Standards and Manage Trade Replacements.
- Promotions implement promotional plans.
- Report promotional deviances with Store Owners, managers.
- Execute promotional compliance.
- Merchandising ensure the execution and Implementation of Picture of Success by channel is being done by the sales reps.
- Implement stock rotation.
- Execute dealer merchandising training.
- Order Generation, sell in Core packs as per Picture of Success.
- Orders calculated and captured.
- Achieve sales targets.
- Manage new product listings
- Negotiates permanent, promotional and ad hoc space with customer.
- Executes quarterly or as per agreement business reviews by customer.
- Attends frequent trade visits to customer stores with relevant regional personnel.
- Understand pack margin and pack role per customer in order to optimize revenue growth.
- Utilize market research and analysis such as Nielsen, loyalty data etc to formulate programmes and feedback to customer.
- Customer Relationship supports the front line staff in building strong relationships with each customer by:
- a) Identifying business growth opportunities master of execution and brings a different perspective to identify opportunities sales staff may have missed.
- Develop, implement and or manage account specific programmes, promotions and packs as required and evaluation.
- Builds personal relationship with customer through various interactions such as charity sports days, customer conference participation, corporate golf days, host at local and international conferences and sporting occasions.
- Sales and Marketing share growth.
- Manages and measures sales targets daily and takes corrective action.
- Allocates execution resources e.g. POS ,coolers , promotional material etc for maximum return.
- Identifies competitor activities and develops and implements response tactics.
- Promotions, ensures local and national promotions are implemented effectively.
Skills, Experience & Education
- Bachelor’s Degree preferable in Sales and Marketing.
- Minimum 5 years’ experience. FMCG experience is an added advantage.
- Must be computer proficient, and a highly agile person.
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