MNET Market Research and Intelligence Analyst Job in Kenya

MNET seek to appoint a dynamic and energetic individual as the Market Research and Intelligence Analyst to monitor its activities in Kenya and East Africa.

This position is responsible for researching, compiling, analyzing, reporting and leveraging data and other audience measurement information to deliver prescriptive insights that drive audience and business development for MNET channels and local productions.

The successful candidate will. have a thorough understanding of the African television market and a proven track record in audience research.

Outputs:

Develop and be responsible for the market research programme (and budget) for M-Net in East Africa including but not limited to the brand health and image tracking surveys ¡n collaboration with the West Africa team.Implement and be responsible for all. research requirements (includes questionnaire and sample design; supplier selection, project management and data analysis).Promote the MNET brands and build value based on customer feedbackInterpretation of results and ability to provide to management strategic insight of African markets.Provide input on the performance of channels and M-Net local productions in East AfricaTracking and reporting channel performancesCompiling market overviews and competitive analysisMedia trends monitoring and reportingProviding input into marketing and creative campaigns and strategiesWorking closely with the programming and scheduling departments to provide feedbackWorking closely with the DStv Media Sales departments to develop sponsorship and increase ad revenueDevelop a clear understanding of the audience needs and communicate it to necessary departmentsImplement and manage all research undertakings (qualitative/quantitative and primary/secondary) across Kenya and East AfricaAnticipate and respond to demand for information from internal customersGood presentation skills with the ability to turn numbers into compelling visual arguments.Develop distribution formats for reportingHighlight trends in television viewing and creative ways to reach audiencesConduct Social Media Measurement Tracker of the Africa Magic family of channels and M-Net local productions.Develop and manage partnerships with research industry suppliers and expertsBuild and develop relationships with key stakeholders across companies within the Group.Energetic, entrepreneurial. attitude: someone full of ideas and suggestionsConfident self-starter who does not require micro-managementAbility to respond to the needs of a busy department - ability to work to tight deadlinesAttention to detail.Excellent Analytical. skillsHigh level of comfort with details and complex quantitative dataAbility to look beyond the numbers and tell a coherent and compelling storyAbility to identify and spot emerging trends in the market and globallyPassion for the television market and the launching and running of channelsUnderstanding of program scheduling, advertising sales, and marketing campaignsA degree in a (BCom, BScience Marketing) with Marketing/Research focus.5+ years ¡n the media research field with television or at a media agency.Understanding of international TV ratingsInternational. research experienceAdvanced MS skillsUnderstanding of audience measurementsExperience managing external research vendorsApplicants should submit their CV to email address: mcarecruitment@gmail.com marked "Market Research and Intelligence Analyst" on the subject line.

Closing date: 20th April 2012