Unilever Jobs in Kenya : Country Communications Channel Manager, EA

KEY RESPONSIBILITIES 
1. DEEP CONSUMER AND BRAND UNDERSTANDING 
· Understands consumer behaviour and how they engage with different media and brands.

· Engages with CMI to design and manage media research projects.

· Knowledge of brands / categories and marketing.

· Understands and targets consumers for each brand project/engagement/conversation.

· Understands and develops communication objectives and media objectives within the total brand communications solution.

2. DATA INTERPRETATION LEADING TO INSIGHTS 

· Manages and interprets consumer, brand and media data required to create a total media/channel strategy solution

· Tracks ROMI of media budgets, measures potential opportunities and continuously reviews other tools to improve performance (e.g. MMM, MBI).

· Leads annual budget setting project

3. VALUE CREATION (both Quant. and Qual.) 

· Maximizes value through the corporate media negotiation buying process, leveraging Unilever’s scale across all brands and channels for maximum

· Manages and implements corporate media deals, ensuring a balance between both quantity and quality of the investment.

· Benchmarks buying performance against market aiming for advantage in both cost and quality.

· Initiates and implements audits as required by global policy.

4. DRIVING BRAND ENGAGEMENT 

· Supports total brand communication solution for brands based on consumer insights.

· Guides the development and execution of media/channel strategy plans.

· Develops branded content and distributes it across various communication platforms.

· Drives breakthrough innovation in brand communication leveraging multiple channels.

5. DIGITAL CAPABILITY 

· Drives digital engagement/conversations across key digital channels, (Search, Social, Mobile etc.)

· Understands digital technology as an enabler to communication.

· Understands digital project management, processes and ways of working.

· Has knowledge of regulation, codes and compliances applied to digital marketing.

· Understands and drives analytics & measurability in digital media.

· Understands consumer behaviour online & how they engage with digital channels.

· Drives digital capability building via sharing best practice, training and creating a learning and sharing environment.

6. MEDIA VALUE CHAIN MANAGEMENT 

· Leads a diverse group of cross functional teams, both internal and external, and pulls in domain experts, as and when required.

· Builds and grows strong external business relationships.

· Manages, oversees and optimizes the channel agency performance.

· Implements global fee policy.

· Ensures resource and structure are aligned to high performance.

· Tracks and evaluates channel agency performance.

· Develops annual country action plans.

7. CAPABILITY BUILDING 

· Shares and embeds media/channel strategy best practice within the business and channel/ creative agencies through an annual learning plan.

· Creates a learning and sharing environment.

8. REQUIRED SKILLS 

· Degree in Marketing, Media or advertising from a reputable institution

· 8-12 years experience in the relevant field

· Must have Leadership skills

· Good communications skills

· Experience in an FMCG will be an added advantage

· Understands consumers and shoppers.

· Develops brand visions and plans that build equity and business.

· Creates integrated communication.

· Strategic leverage of consumer and category insights for growth.

· Application of market research and other data in the business.

· Understands Media Insights Research.

· Understands Communication Research.

· Change Management

· Commercial Acumen