Digital Marketing Manager Job in Kenya

May 27, 2016

Job Title: Digital Marketing Manager
 

Open Positions: 1

Role Summary: The Digital Marketing Manager will be responsible for end-to-end work including strategy developing, implementing, tracking and optimizing to setting direction and goals for all digital marketing campaigns across all digital channels while leading a team of SEO and Social Media executives. 

The ideal candidate will have a proven track record in creating and implementing online traffic and lead generation strategies through SEO, SEM, social media, mobile and content marketing.

You must be a self-starter that can excel in an entrepreneurial environment and aggressively grow online presence with a focus on optimization strategies.

Duties and Responsibilities

• Lead the planning, development, execution and optimization of digital efforts, including paid search (SEM), SEO and social media, display advertising, email marketing, SMS marketing, mobile marketing and advertising campaigns.


• Reviewing clients current website and developing an optimization plans.


• Define, create, manage and deliver engagement communications that are aligned to business objectives and brand.


• Develop effective integrated cross-channel campaigns.


• Manage the creative direction and design of compelling and effective online ads and landing pages incorporating link building and key word research.


• Drive acquisition KPIs, including CPA, CTR, conversions, and ROI.


• Deliver reporting and insight that accurately measures channel performance on a daily through annual basis.


• Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate.


• Evaluating and recommending various attribution options based on current business model.


• Any other duty as may be assigned.

Knowledge and Skills
 

Knowledge

• The Digital Marketing Manager must have proficient knowledge in the following areas;


• Social media platforms and management tools


• Web development including Ecommerce and CMS tools


• SEO copywriting including on-page and off-page SEO


• Working knowledge of email and bulk SMS marketing.


• Latest trends and best practices in online/digital marketing and website analytic tools.

Skills
 

The incumbent must demonstrate strength the following set of skills;

• Analytical and data-driven thinking


• Organizational & leadership skills with the ability to influence.


• Interpersonal skills with confidence to take the lead of the team.


• Ability to plan, formulate and implement strategies by using or adapting tactics.


• Ability to work under pressure and tight deadlines.

Personal Attributes
 

The incumbent must also demonstrate the following personal Attributes;

• Maintain standards of conduct


• Established personal interest and active participation in social media channels: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, and Mobile Platforms.


• Demonstrate a creative approach to work.


• A passion for blogging

Education and Experience

• Degree/diploma in PR/Marketing/Advertising/Journalism/Mass Communication or related field


• Minimum 2 years’ experience in SEO, Digital advertising or Social Media Marketing.


• Google AdWords Certified


• Experience in research (keyword research, Content and market)


• Experience in setting up and optimizing Google AdWords campaigns,


• Digital media agency experience preferred.


• Registered member of relevant professional body will be an added advantage.

Interested candidates to send their CV’s and cover letter to careers@gbc.co.ke by 2nd June 2016