Sales Representative Job, Latest Sales & Marketing Jobs Kenya,


HORECA



Introduction


The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long-term customer relationships and increasing sales revenue in the HORECA Segment.


Job Functions Sales


Industries Fmcg (Fast Moving Consumer Goods Sector)


Specification



  • Area 1: 4 A’s Execution in HORECAS

    • Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.

    • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.

    • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.

    • Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.



  • Area 2: Sales Revenue Growth in HORECAS

    • Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.

    • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.

    • Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.

    • Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.

    • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.

    • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.

    • Identify Potential New Accounts and open the accounts directly with Kwal to grow business and Drive Volumes.



  • Area 3: Debt Management

    • Ensure Account payment and Reconciliations are done on Time to avoid supply inconsistencies.

    • Ensure HORECAs Accounts operates within the stated credit limits.



  • Area 4: Relationship Management.

    • Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key partners.

    • Ensure Timely address of Customers queries.

    • Ensuring Immediate Customer Feedback




Requirements



  • Bachelor’s degree in business a business-related course.

  • Membership in a professional body would be an added advantage.

  • A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.



How To Apply



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