Audience Analyst Job, Media Jobs In Kenya July, 

Nation Media Group PLC is committed to empowering Africa through independent journalism set on key values that enable us to provide highly desirable and engaging content that fits into people’s worlds. To do this, we have to put audiences at the heart of our operation, and one of the foundations of this is integrating our newsrooms. We are bringing together the editorial talent across digital, print, and broadcast to strengthen our content output and depth of our expertise for the benefit of all platforms and brands, thereby making the Nation Media Group an even more competitive business. To this end, we seek to recruit experienced and self-motivated individuals to the following vacant position in the newsroom. The incumbents must have a strong set of digital, audience data, and multimedia skills needed to support NMG’s transformation agenda.

Reporting to the Editor, Social, Search & Analytics, the job holder will be responsible for monitoring and analyzing social media trends, conversations, and engagement related to news topics. He/She will share insights and recommendations critical in shaping our news coverage and optimizing our social media strategy.

Key Responsibilities


  • Monitor and analyze social media platforms for trending news topics, conversations, and audience engagement.

  • Identify relevant news stories, discussions, and user-generated content on social media that align with our newsroom’s goals and editorial guidelines.

  • Conduct real-time monitoring and reporting of breaking news events, emerging trends, and viral content to support newsroom decision-making.

  • Provide regular reports and analysis on social media performance metrics, engagement trends, and audience demographics to help optimize content strategies.

  • Collaborate with editors, journalists, and producers to incorporate social media insights into news coverage, ensuring relevance, accuracy, and timeliness.

  • Stay updated with the latest social media trends, tools, and best practices to recommend innovative strategies and tactics for audience growth and engagement.

  • Implement and manage social media tracking tools and analytics platforms to gather data and generate actionable insights.

  • Monitor competitor activities and industry trends in social media usage by news organizations, identifying opportunities for improvement and innovation.

  • Assist in the development and implementation of social media campaigns, contests, and interactive features to enhance audience participation and brand awareness.

Qualifications, Experience & skills


  • Bachelor’s degree in Journalism, Communications, Marketing, or a related field;

  • Proven work experience as a Social Media Analyst, Social Media Manager, or similar role in a newsroom or media organization;

  • Strong understanding of social media platforms, trends, and analytics tools;

  • Excellent knowledge of current events, news cycles, and audience preferences;

  • Proficient in data analysis and interpretation, with the ability to derive actionable insights;

  • Familiarity with social media monitoring and management tools;

  • Demonstrated ability to work under tight deadlines and adapt quickly to changing priorities;

  • Experience in newsroom operations, journalism, or related fields;

  • Familiarity with SEO principles and content optimization strategies for social media platforms;

  • Knowledge of media ethics, copyright laws, and privacy regulations as they relate to social media content;

  • Proficiency in using social media listening and sentiment analysis tools.

How to Apply

We encourage staff who meet the above criteria to apply online at https://www.nationmedia.com/careers/ on or before July 10, 2023.

Note: We shall only contact the shortlisted applicants.

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