Safaricom Limited Job Vacancy in Kenya : M-PESA Product Manager

We are pleased to announce the following vacancy within the Financial Services Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

 

Reporting to the Senior Manager-M-PESA Product Management - the role holder will be responsible for increasing M-PESA revenues by acquiring new customers and influencing usage from existing customers

 

Job Responsibilities:

 

Perform needs analysis of M-PESA customers to identify propositions that deliver business unit objectives of revenue, retention and NPS.

Identify, develop, and evaluate Go-to-market strategy, based on knowledge of previously established objectives and market characteristics.

Work with the strategic marketing team to formulate, direct and coordinate marketing activities to promote M-PESA products and services.

Stimulate usage of   M-PESA Value Added Services i.e. Paybill, Buy goods, M-Shwari, International Money Transfer by use of sales planning.

Spearhead M-PESA market research studies and analyze their findings.

Co-ordinate launch of new M-PESA products and services with the marketing team and ensure successful go-to-market for each product as well as ensure all launched products are properly documented.

Work with the Strategic Marketing and Business Development teams, to achieve desired products take-up in the market through attractive packaging, pricing and positioning.

Quarterly review of products performance to identify requirements for enhancements, retirement or replacement.

Ensure high levels of quality and customer experience in launched products and improve on existing products to ensure reduced calls to the call center.

Employ business analytics insights to identify opportunities to increase usage among existing M-PESA customers.

Deliver forecasted revenue targets and growth in distinct usage of existing M-PESA VAS services.

Drive the positioning of M-PESA VAS within the market place through PR.

Carry out segment specific loyalty initiatives amongst existing M-PESA customers.

Consistently identify M-PESA knowledge gaps among subscribers & develop customer education initiatives to address these gaps.

Provide weekly progress reports, weekly reports and ad hock reports to Management.