Cytonn Investments Senior Marketing Associate Job in Kenya

Job Title: Senior Marketing Associate

Reports To: Business Administration / Brand Manager
 

Introduction: Cytonn Investments is the leading alternative investment manager in the region with over Kshs. 50 billion of projects under mandate.
 

We are seeking highly motivated, self-directed, team players to fill the position of senior marketing associate. 

The position will afford successful individuals a unique opportunity to participate in both a strong incentive structure and equity ownership plan.
 

 

Job Purpose: To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
 

Duties and Responsibilities

• Developing marketing and communications strategies


• Undertake a market analysis to include details on the market characteristics (market size and growth, market share development, number of competitors, market trends, market attractiveness); competitor characteristics (product characteristics, competitor marketing strategies


• Liaise with advertising/communication company to come up with campaigns such as product campaigns, prepare detail aids, leaflets, posters and other materials (print and electronic). Ensure the placement of ads in relevant journals and the distribution of materials to sales team within specified timeframes


• Work with the sales managers on different products to ensure that the content of all promotional material is fully supported by the Product Information and literature


• Undertake strategic market planning analysis by identifying foreseeable threats to avoid and opportunities to pursue, environmental analysis, customers to serve, competitors to challenge, product characteristics on which the business will compete, market segmentation and product positioning analysis


• Conduct research on new and established markets, forecast changes in the market environment, seek and develop areas of business opportunities


• Work collaboratively with sales reps to plan and implement product familiarisation programmes to enable the clients to evaluate and become familiar with the product.


• Product development – working with the BD team to look at ways of developing new products or enhancing the available products


• Briefing, reviewing marketing campaigns and monitoring the progress


• Establishing a yearly marketing planner for various events, such as product promotions and activations

Education and Experience

• A business degree in marketing, with a minimum of 2nd class Upper division


• CIM qualification   


• At least a B+ in KCSE


• 3 years of experience in a financial or investments institution

Key Skills

• Good verbal and written communication skills


• Good numerical skills


• Strong organization skills


• Team-working skills   


• Highly creative


• Result oriented

How to Apply
CLICK HERE to apply online

Closing Date: December 4, 2015