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Oct 20, 2021

Business Development Manager at Madison Group Limited


Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited. Madison Life Assurance Kenya was originally incorporated under Kenyan Laws in 1988 as Madison Insurance Company Limited (MICK) after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation.


Job Summary


The Company is recruiting for a Business Development Manager who will be based at its Head Office in Madison House, Nairobi. Qualified candidates applying for the position are requested to have the following qualifications and experience and to demonstrate they possess the capability to manage the key responsibilities:


Qualifications and Experience



  1. A Bachelor’s degree in business management; preference will be given to MBA degree holders with specialization in marketing or strategic management.

  2. Professional qualification in marketing will be an added advantage.

  3. Considerable knowledge of the insurance industry.

  4. Several years of experience in sales and marketing were gained preferably in the insurance industry.

  5. Analytical capability, especially in the preparation of product and market strategies.


Key Responsibilities


Key responsibilities for the position are as follows:



  1. Review and analysis of the insurance market in Kenya.

  2. Market segmentation and product distribution.

  3. Pursuit of market development opportunities.

  4. Formulation of product and market development strategies.

  5. Participate and report on the process of Company strategy implementation.

  6. Initiate partnerships with businesses, institutions, and professional associations.

  7. Work closely with the Company’s Business Units with regard to product review and product development.

  8. Participate in the design and implementation of product promotion and advertising activities.


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