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Oct 21, 2021

Sales Representative at Farmer’s Choice Limited


Farmer’s Choice was founded in 1980, with the central purpose of selling fresh and processed pork products to all income groups in Kenya.


Job Summary


We are seeking to hire so les representatives who will be tasked with increasing sales and brand visibility across the country.


Key Responsibilities



  1. Achieve an increase in the number of accounts and brand visibility of company products Collect orders from the vo rious supermarkets and stockists

  2. Monitor sales in the mo rket to ensure to rgets a nd objectives a re met Ensure optimal avoila bility of products over long and short-term Ensure Route to Market & Territory Management optimization

  3. Development of strong relationships with customers.

  4. Ensure cash collection as per ag reed terms with cust omers and carry out do ily reconcilioti on

  5. Maintain accurate records of all accounts’ soles and prospecting activities including sales calls, presentations, closed sales. tand follow-up activities within their assigned territory

  6. Proactively establish and maint a i n effective working tea m relationships with all support departments

  7. Prepare regular reports and analysis on sales.

  8. Route to market (RTC) planning

  9. Supervise and support merchandizers and foot soldiers to ensure sales to rgets a re met.


SkiIIs & Qualifications



  1. Minimum of a Diploma in Sales 8‹ Marketing or related field.

  2. MUST Have 2 — 3 years in experience in FMCG.

  3. Strong understanding of customer and ma rket dyna mics and requirements.

  4. Excellent interpersonal and communications skills.

  5. Ability to work in a tea m

  6. Should be a highly motivated and aggressive soles person,

  7. Should be presentable at all times.

  8. Must have five years driving experience of commercial vehicle.


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