Key Account Executive at Farmer’s Choice Limited

Farmer’s Choice was founded in 1980, with the central purpose of selling fresh and processed pork products to all income groups in Kenya.

Job Summary

1. Results driven key account executive with excellent interpersonal skills to actively seek out and engage customer prospects.


2. Handling HORECA, Modern Trade & General Trade nationwide.

Duties and Responsibilities

• Achieve increase in number of Key accounts and brand visibility of company products.


• Monitor sales in the market to ensure targets and objectives are met.


• Ensure optimal availability of products over long and short term,


• Ensure Route to Market & Territory Management optimization.


• Development of strong customer relationships.


• Ensure cash collection as per agreed terms with customers


• Maintain accurate records of all sales and prospecting activities including soles calls, presentations, closed sales, and follow-up activities within their assigned territory.


• Proactively establish and maintain effective working team relationships with all support departments.


• Prepare regular reports and analysis an Key Account Channel sales.


• Perform cost benefit and need analysis of existing and potential customers to meet their needs.


• Supply management with customer needs. problem investments, competitive activity and potential for new products and services.


• Expedite the resolution of customer complains to maximize satisfaction. Keep abreast of best practices and promotional trends.


• Reach out to customer leads through cold calling.

Duties and Responsibilities

1. Minimum Diploma in Business. Sales & Marketing or related course.


2. MUST Hove 4 years in experience in sales of FMCG products.


3. MUST Have proven experience in HORECA.


4. Modern and Genenz I trade Channel.


5. Strong understanding of customer and market dynamics and requirements.


6. Familiarizing with BRM, CRM practices along with abilities to build productive business professional relationships.


7. Excellent interpersonal and communications skills. Ability to work in a team


8. Should be highly motivated and aggressive sales person.


9. Should have a valid driving licence.

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