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Oct 21, 2021

Sales Driver at Farmer’s Choice Limited


Farmer’s Choice was founded in 1980, with the central purpose of selling fresh and processed pork products to all income groups in Kenya.



Job Summary


We are seeking to hire sales representatives who will be tasked with increasing sales and brand visibility across the country.


Key Responsibilities



  1. Achieve an increase in the number of accounts and brand visibility of company products

  2. Collect orders from the various supermarkets and stockists

  3. Monitor sales in the market to ensure  targets and objectives a re met

  4. Ensure optimal availability of products over long  and  short-term

  5. Ensure Route to Market & Territory Management optimization

  6. Development of strong relationships with customers.

  7. Ensure cash collection as per ag reed terms with customers and carry out da ily reconciliation

  8. Maintain accurate records of all accounts’ so les and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory

  9. Proactively establish and maintain effective working tea m relationships with all support departments Prepare regular reports analysis on sales.

  10. Route to market (RTC) planning

  11. Supervise and support merchandizers and foot soldiers to ensure sales targets o re met.


5kiIIs & Qualifications



  1. Minimum of a Diploma i n Sa les 8‹ Marketing or related field.

  2. MUST Have 2 — 3 years in experience in FMCG.

  3. Strong understand ng of customer and market dyna mics and requirements. Excellent interpersonal and communications skills.

  4. Ability to work in a tea m

  5. Should be a highly motivated and aggressive sales person,

  6. Should be present able at all times.

  7. Must have five years driving experience of commercial vehicle.




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