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Description
Job Description:
Responsible for the definition and execution of Country Integrated Marketing and PR Strategy and Plan to drive brand building and generate demand.
Understand the end user trends and drives a user centric approach, designs co marketing campaigns with local and global ecosystem to increase the impact.
Creates compelling PR campaigns throughout both IT and non-IT publications that support Intel's efforts in consumer, corporate and technology segments.
Builds up and maintains excellent working relationships with the media: write/edit press releases; develops press presentations, effectively manages news announcements and product launches and acts as an Intel spokesperson with the media.
Develop and implement digital marketing and PR strategies to optimize online user experience.
Qualifications
A degree in Business Management, Public Relations, Communications, Journalism, Bachelor of Science, Bachelor of Arts or an MBA.
Strategic thinker with solid understanding of Intel's business, strategy & direction.
Marketing and PR acumen with Consumer/Business/Online and Social Media practices.
Leadership skills and proven track record of collaborative working across other teams.
Excellent communication and stakeholder management skills, ability to work in a matrixed environment.
Absolute fluency in English is a pre-requisite and command of other languages, especially Swahili is desired.
At least 2-5 years or equivalent experience in marketing and PR roles.
Job Category: Marketing
Primary Location: Kenya-Kenya, Nairobi
Full/Part Time: Full Time
Job Type: Experienced
Regular/Temporary: Regular
Posting Date: Jan 17, 2013
Apply Before: Jan 17, 2014
Business Group
Intel's Sales and Marketing group provides world-class support at the OEM, developer and end-user levels. In addition, the group is involved in Internet and e-Commerce strategies, as well as the execution of worldwide Intel® architecture branded product strategies. Intel's expanding breadth of products and recent acquisitions are providing vast opportunities in Sales and Marketing now and in the future for both the technical and business-oriented.
Posting Statement: N/A
Job Segments: Marketing, Marketing MBA, Business Manager, Marketing Manager, Manager, Management
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