Job Description
Job Title: Brand Manager
Job Code: BM/BD/150508
Number of Positions Open: 1
Reports To: Marketing Manager Kenya
Location: Nairobi, Kenya
Job Purpose: To define and achieve specific sales, profit (to M2) and market share objectives through the development of a three year marketing plan across specific brand responsibilities and adapt these where necessary to ultimately deliver company performance targets for long term growth.
To be a marketing champion for the Company within the organisation & with external stakeholders to aid decision making to drive business results to enhance marketing capability within the organisation.
To assist the Kenya MM in defining and creating brand strategy across the EA region, though sharing best practice and proactively looking for cost and time savings by highlighting areas of co-operation.
2. Marketing Plan: To develop and implement the annual Marketing plan and oversee the execution of the plan by influencing internal stakeholders (e.g. digital, planning and promotions, consumer insights, shopper and customer marketing). This plan must deliver Local and regional brand objectives.
The Brand Manager is the lead for all brand activities in the CU and as such needs to build relationships with the CU managers which ensure the implementation of their plan in the CU.3. Marketing Communications
To manage the communications development process for their responsible market and to tailor a marketing and communication strategy for the local market.
Work closely with the CU Media team in executing the agreed media plans for their respective markets. Monitor, plan and develop recommendations for changes as needed throughout the year.
To lead on larger scale Local and CU projects including ATL, PR & BTL activities by being the lead contact & interfacing with the agencies and co-ordinating with other BMs in NE/CEWA organisation. (Accountability for project will be with BM),
To effectively manage and motivate Agency partners to ensure best in class campaigns.
To consistently review and evaluate marketing activities in order to maximise ROI against agreed brand objectives and propose recommendations to bring about continuous improvement.
4. Generate Superior Consumer Insights: To generate excellent consumer insights by maintaining an in-depth understanding of consumer attitudes in their categories and using these to inform the development and implementation of Brand strategy. Key Responsibilities Include:
Analysing market and retailer data to generate a thorough understanding of changing category trends and consumer behaviour, acting upon these to drive business growth
Identify gaps in consumer understanding and work with the Market Research and Insight Managers to brief appropriate consumer research projects to address these
Using market data and research findings to define local business challenges, informed by the Market Research and Insight Managers, and conduct Insight Generation Workshops to develop superior consumer insights to create effective solutions to these challenges
Internal data sources
Ex-factory sales
Brand profitability and Brand Health Reports
Performance vs. Forecast
Customer and Range analysis
Supply chain sources monitoring stock levels and NPD performance
ABC Portfolio analysis
Promotional analysis
External data sources
Market and market share development
Brand and competitor analysis through various sources such as IRI, Dunnhumby, LMG and KWP
Consumer Panel data
Brand/customer performance
Competitor media spending
6. Marketing processes
To take accountability for managing a range of marketing activities through key marketing processes
7. New Product Launch
Identify opportunities for new product launches to maximise business objectives by:
Evaluating potential of NPD
Ensuring effective implementation of the process from DC commitment to launch in shelf
Engaging and motivating key stakeholders to maximise launch
Tracking and evaluating the performance against pre-defined launch KPI’s to take appropriate action
Seeking opportunities outside the NPL process
10. International Exchange: To liaise with the GBU to co-ordinate appropriate product launches and re-launches and exchange of information as required. To drive the agenda of the Country Unit and NE within the GBU function to ensure the output is aligned to requirements. Where relevant, via Expert Team participation, to proactively influence both product and communication strategy development
Education:
Must have a Bachelor’s Degree in Marketing.
Chartered Institute of Marketing (or equivalent) is desirable.
Experience and Skills:
3-5 years of experience in consumer marketing in FMCG or Health & Beauty. Cross country marketing experience is desirable.
Personal Attributes:
An enthusiastic ‘can do’ attitude.
Ability to work both autonomously and as a team member.
Challenging, motivating and inspiring leadership style towards the agencies and colleagues.
How to Apply
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by clicking on: Brand Manager
Kindly include your current and expected remuneration in your resume
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