Manufacturing Firm Marketing Development Executive Job in Kenya

Sep 7, 2016

Our client a Manufacturing entity is seeking to hire a Marketing Development Executive.

Principal Accountabilities

• Develops and executes, under the supervision of the Head of International Sales & Market Development, marketing plans and programs for the short and longer term to ensure the profitable growth and expansion of sales for all product categories


• Develops and recommends pricing strategy for the company which will result in the greatest share of the market and improved profitability.


• Recommends changes in the marketing development organisation to ensure the effective achievement of objectives and maximise opportunities to swiftly take advantage of marketing opportunities and resolve problems


• Ensures exploitation of the marketing mix to achieve optimal market share.


• Manage key assignments covering creative and analytical tasks of brand management


• Conduct regular market analysis to identify opportunities for immediate and future sales growth and develop, maintain and regularly update the marketing intelligence information system (databank).


• Develop and foster relationships with external bodies for example, institutes, export authorities, customers etc. for the purposes of gathering marketing data.


• Carry out research projects into industries, sectors, applications and customers to support product development and marketing strategy delivery


• Monitor, evaluate and assess competitor activity and produce periodic weekly monthly and quarterly market intelligence reports.


• Participate in and support the development of marketing strategies, and analysis of underlying business and market trends, to support strategy decisions


• Produce marketing communication materials for use by senior managers and the marketing and supply chain team.


• Analyse and report on sales statistics


• Formulate and implement policies that assists distributors grow sales at target levels


• Establish and continuously monitor both qualitative and quantitative standards of performance for all the service elements

Knowledge / Skills / Experience

• Graduate in Business Management / Marketing. MBA would be a definite advantage.


• High level of expertise in information databases


• At least five years post qualification experience in relevant marketing development positions


• Exposure to international working environment


• High level analytical skills


• Keen attention to detail, with the ability to summarise rational arguments and supportive conclusions to investigative work

Interested and qualified applicants should send their applications and CV’s to executivesearch@humantalentrecruit.com