Brand Manager (Designer Watches & Perfume) Career in Kenya

Our Client is in the Retail industry currently recruiting a Brand Manager

Summary: The overall role of Brand Manager to create consumer demand. They are responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.  

They define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.  

They execute marketing initiatives in support of long term strategies through leadership of the business unit team.They are accountable for delivering the brand’s profit, volume and market share objectives.  

This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.

 

Responsibilities:

• Closely monitors and analyzes sales volumes, market share trends and competitive activity.


• Developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.


• Identify and develop  business  ideas and works with other business unit team members to execute the plans that meet investment criteria. 


• Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).


• Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.


• To develop the annual brand plan


• executing all marketing plan programs


• seeking field input on various aspects, such as market conditions, program evaluation


• ideas for improving the marketing policies, procedures and strategies of the company he or she is working for


• overseeing analysis of reports and promotional programs


• forecasting, tracking and analyzing monthly sales


• Coordinate in the preparation of all brand presentations


• measuring and reporting brand performance, assisting in the development of new label design, package design, marketing materials and others


• receiving and responding to all sales requests about promotion, products, services etc., and other related activities.

Educational Requirements: 

• BS/BA degree in a business related field


• Higher diploma in sales and marketing is an added advantage.


• 3-6 years of work experience in retail, wholesale sales

Success Attributes:

• Demonstrated leadership and team skills


• Must have a taste for lifestyle products


• Strategic thinking skills


• Analytical and problem solving skills


• Communication skills (written and oral)


• Creativity


• Results orientated


• Multifunctional skill base (financial, operations as well as marketing)


• Persuasiveness and tenacity to sell ideas


• High level of initiative and assertiveness

Salary: 45,000 – 50,000 (net)

If you feel you fit the above role please send your CV only quoting the job title on the email subject to jobs@alternatedoors.co.ke