Brand Manager Job in Kenya - SMEP Microfinance Bank

SMEP Microfinance Bank Limited, a Christian based bank regulated by

the Central Bank of Kenya, invites applications from interested and

suitably qualified candidates to fill the position of:

Brand Manager

Ref: BM/4/5/HRD/2015

The main purpose for the job is to provide leadership and direction in marketing and promotion of the company’s products and services in order to enhance growth and presence in the market leading to increased company profitability. 

The job may involve lots of travel within the country and requires a flexible person.

Duties and Responsibilities

Reporting to the Head of Business Development & Marketing the successful candidate will be expected to carry out the following: -

• Formulate, develop and review marketing policies and strategies that optimize sales of company services


• Develop and execute marketing plans, and programs both short and long term to ensure market share growth


• Ensure effective control of marketing results and corrective action to achieve marketing objectives within set targets and budgets


• Conduct market research, intelligence and analysis in order to develop competitive product pricing plans


• Coordinate products promotional activities and events with appointed agencies and ensure adherence to company and product guidelines


• Develop and ensure implementation of effective customer care mechanism that ensures responsiveness to customers’ expectation


• Coordinate preparation of budgets and control expenditure


• Prepare and present to the Management regular sales and marketing status reports.


• Provide leadership, staff development and ensure an environment of discipline and team work


• Perform any other function as may be directed by management from time to time

Qualifications and Competencies

• Bachelor’s degree with a bias in Marketing


• Post graduate diploma in Marketing or Public Relations


• Member of Chartered Institute of Marketing, PR or Communications


• Have 3 years relevant work experience preferably in a financial/microfinance environment


• Be aged between 30-40 years


• Applicants must be committed Christians

Other Key Skills

• Possess a demonstrated ability in strategy formulation, 


• mature & self-driven with a positive outlook, 


• excellent public relations skills and emphatic communicator. 


• Must have a clear focus on high quality and business profit 


• also a natural forward planner who critically assesses own performance,


• a team player with excellent managerial and interpersonal skills including ICT skills

How to Apply

Qualified and interested candidates who meet the above criteria should CLICK HERE to download the “SMEP Job Application Form” and send their filled applications to recruitment@smep.co.ke on or before 30th May, 2015. 

Only shortlisted candidates will be contacted.