Media Planner / Buyer Job in Kenya

Job Title: Media Planner / Buyer
 

Identifying the target audience for a company media campaigns and deciding how best to communicate to that audience;
 

Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio);
 

Monitoring buying strategies;
 

Liaising and building relationships with clients and media sales companies;
 

Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;
 

Communicating with media sales people to adjust media schedules in response to audience figures;
 

Booking individual advertising spots, e.g. Pages, posters, internet banners, broadcast adverts, etc;
 

 

Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;
 

Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign;
 

Collecting and analyzing sales and consumer data;
 

Undertaking research using a wide range of specialist media resources;
 

Analyzing the effectiveness of the campaign and using this data to inform future campaigns;
 

Supporting the media manager and other colleagues.
 

Estimates, updates and adjusts all broadcast ratings per demographic, per quarter
 

Negotiates all rates, special placement and added value by medium for all markets
 

Executes all media plans in the assigned group of markets within established budgets; buys media space and air time.
 

Maintains all media buys and is responsible for the post-buy results of all buys
 

Tracks media expenditures to ensure company and client budget compliance.

Application Process
Interested candidates are invited to strictly email their cover letter and CV, clearly detailing their current remuneration and expectations to hr@roamtech.com before end of day 30th May 2015.

Only short listed candidates will be contacted