Marketing and Communications Manager Job in Kenya

Feb 25, 2016

Our client in the financial services sector seeks to recruit a Marketing and Communications Manager who
will provide strategic direction to and manage the marketing,
communications, content and branding strategy in order to drive
awareness of the brand, garner readership of their publications and sell
the training courses and research in digital finance.

The ideal
candidate should have experience in the development and execution of
marketing strategies, particularly in  working with social media,
managing websites and B2B (business to business) and B2C (business to
customer) marketing.

Responsibilities:

• Developing
  a strategic marketing plan for the organization (in collaboration with
  the Senior Manager of Knowledge Management & Marketing)


• Increasing
  the brand awareness and quality of the organization (in Africa) so that
  it is  associated with high quality, knowledge leadership


• Building
  on the existing website and social media presence of the organization 
  profile and maximize downloads of its materials and to integrate this
  more closely with the work of the Knowledge Management & Marketing
  team to amplify the social media reach of its work


• Developing a rich variety of marketing materials, content and messages to support the above.


• Building
  on the existing website and social media presence of the organization
  to raise the its profile and maximize downloads of its materials (in
  collaboration with the Knowledge Management & Marketing team)


• Marketing
  the courses through the organization’s  social media channels and the
  Institute’s mailing list to ensure that they are fully subscribed


• Developing and delivering an alumni strategy to engage alumni from its courses


• Build  relationships with existing  and  potential clients  – including the development  and


• engagement of an alumni group


• Take initiatives to develop and deepen client relationships


• Represent the organization at conferences etc.


• Actively engage in marketing activities and participate in digital media dialogues (blogs,


• discussion forums etc.)


• Conduct “Quality of Delivery”/Feedback assessments with team members after assignment


• execution in line with the quality control guidelines


• Assist  and support development  of  other  staff  by  providing guidance  and  advice  where appropriate


• Share knowledge with staff and create opportunities for mentoring


• Take ownership of self-development by acquiring skills and knowledge which add value to the organization


• Develop,
  deliver and refine the “Marketing & Communications to Drive Uptake
  & Usage” training course (in collaboration with the Curriculum
  Development and Training Manager)


• Execute
  consulting assignments to clients in the digital finance sector when
  expertise requires marketing and communications expertise.


• Build rapport with various contact points at the client organization for successful execution of the assignments


• Plan and execute assignments with utmost due diligence


• Review training courses delivered, research papers prepared, curriculum developed for clients in areas of competence

Technical Activities

• Develop
  and manage a global marketing & communications strategy to build
  brand awareness both for  the organization(in collaboration with the
  Senior Manager Knowledge Management & Marketing) to drive readership
  of their publications and sales of their training courses and business
  intelligence/strategic assessments


• Manage
  a synergistic social media strategy for the organization in Africa with
  a focus on LinkedIn and Twitter in close collaboration with the
  Knowledge Management & Marketing team.


• Support the organization teams in the development, and timely delivery of regular,


• Engaging content.


• Develop
  and manage a content strategy for disseminating its business
  intelligence reports, blogs, case studies and videos (this will be
  heavily tied to the social media strategy)


• Manage the organization brand, ensuring brand consistency throughout the training, research and publications

Qualifications and Competencies

• Bachelors level degree (or higher)  in marketing, Communications, Business or a related field


• Relevant professional qualifications in line with areas of specialization


• At  least  5-7  years’  experience  in  designing,  developing  and  managing  marketing, communication and branding strategies


• Experience working with PR – writing press releases and garnering media coverage


• Marketing experience in the financial services sector will be definite advantage, especially in digital finance


• Experience managing a content strategy and garnering readership on disseminated materials


• Experience managing a company website, and working with a back-end content management system


• Preferable experience designing and developing marketing collateral such as brochures and reports


• Proficient in Microsoft Word, Excel and Power point


• Extremely sound knowledge of working with LinkedIn and Twitter for B2B or B2C marketing


• Demonstrate a record of building, growing and garnering key relationships and managing a contact database


• Knowledge and skills in using a website content management system


• Knowledge and skills of using Adobe design programmes, especially Illustrator and Photoshop


• Additional working language besides English and Swahili, especially French is an advantage.

If interested, Email your CV and cover letter with subject line “Marketing and Communications Manager’’ to jobs@hcsafrica.com