Route to Market Manager Job in Mombasa Kenya

Apr 13, 2016

Route to Market Manager

Position Objective: The candidates will be responsible for field sales team route coverage, range selling and achievement of targets. 

The Successful candidate will be based in Mombasa.

Key Outputs include:

• Lead and manage all route to market activities for the client aligned to the marketing campaigns and sales initiatives


• Develop specific channel strategies & initiatives


• Ensure that Company products are well merchandised and visible


• Ensure Point of Material is adequate and strategically placed


• Ensure adequate numerical distribution as per the agreed metrics


• Co-develop joint business plans with the Sales Manager, Key Accounts Manager for the Key Supermarket chains and Commercials


• Be a key point of contact both to sales, marketing and operations to ensure an end to end customer experience is maintained in the trade for both Mass market & Premium Mass Market & Premium brands


• Ensure mega dealers and key agents provide the required after sales service to our subscribers and adhere to the laid out customer retention and experience standards


• Ensure the sales team is well averse or briefed of marketing campaigns and ensure implementation of the same in the trade


• Utilize market insights to identify market opportunities for Mass Market & Premium brands and highlight those that support profitable and sustainable growth


• Leverage allocated budget to implement regional initiatives & activities as per the business plan and maintain an ROI for the same


• Review sales performance, profitability by brand and bouquet analysis weekly and monthly and co-develop action plans to realize target achievement

Qualifications and Experience:

• Bachelors of Commerce Degree in Commerce or a business related field.


• At least five (5) years’ experience of working in the marketing and commercial environment of which two (2) MUST be within a trade marketing role


• Work experience in the FMCG or manufacturing firm


• A professional qualification from CIM will be an added advantage


• Highly results and performance oriented.


• Excellent team player with good Leadership/mentoring/management skills.


• Developing external partnerships and strategic alliances.


• Excellent Negotiation/Influencing and Presentation skills.


• Professional maturity and Integrity.


• Excellent communication skills.


• Ability to handle stress / work under pressure.


• Initiative / innovation

Qualified candidates to send their CVs to cvs@cdl.co.ke before 15th April 2016.