Pay TV Media Marketing Manager Job in Nairobi Kenya

Mar 11, 2016

An international digital TV service provider with extensive presence in Kenya and East Africa is looking for a qualified candidate to fill in the vacancy of Media Marketing Manager.

Reports To: VP Marketing and to the CEO

Location: Nairobi

Number of Positions: 1

Context: Pay-TV Environment

Environment

• A leading edge developing technological environment


• Dynamic ever changing business environment


• Complex products and standards


• Customers Marketing, Sales, Analytics team servicing the South African.

Duties and Responsibilities

• Responsible for the automation and streamlining of the full range of complex processes required to plan, define, execute and analyze sophisticated multi-channel, multi-stage integrated marketing campaigns to ensure consistency in message delivery to customers


• Formulate & implement marketing strategies for customer retention:


• Oversee the implementation and integration of from a business perspective.


• Measure all campaigns to ensure closed loop marketing, on an ongoing basis.


• Liaise with all identified partners to ensure single customer view per project timelines.


• Formulate & manage an integrated customer communication plan /calendar and fulfill advisory role to internal customers.


• Formulate and ensure the enforcement of business rules around customer communication.


• Implement workflow processes to ensure efficient campaign executions per campaign.


• Apply all contact controls + governance tasked.


• Develop customer focused campaigns


• Develop measurable integrated direct marketing communication strategies, updated to include strategic objectives.


• Oversee operational execution across channels according to marketing plan.


• Analyze data on an ongoing basis to identify Cross-selling and Up selling opportunities, and come up with workable solutions and strategies for advancing both.


• Apply specialist knowledge and skills as part of special project teams


• Partner in the integration and implementation of loyalty or other specialty programmes according to project timelines.


• Develop creative elements to support segment campaign objectives as required.


• Ensure campaigns/data are measurable and analyzed for future refinement.


• Employee management: Through recruitment, development and performance management, up skilling


• Demonstrate leading behaviors in line with company business values i.e.. innovation, integrity, diligence, devotion

Education & Experience:

• Degree in Business or equivalent with Marketing as major.


• Minimum of 5 years related experience in Marketing Management environment


• Experience in agency and corporate environment is an added advantage


• Understanding of segmentation approaches.


• Campaign planning Campaign project management


• Good understanding of direct marketing and ability to apply principles.


• Good understanding of technical specs for marketing via social media, SMS, e-mail, web, mail, telephone, as well as integration with above-the-line campaigns


• Report writing / communication skills


• Presentation skills – conduct supplier meetings, present campaign analysis.


• Understanding of regulatory environments

Competencies:

• Good at multitasking – Ability to manage several campaigns simultaneously


• Resilience – able to work consistently under pressure.


• Communication skills – written & verbal


• Excellent negotiation and relationship management skills


• Outstanding leadership ability

Note: Qualified candidates should send their application letters and CV’s quoting relevant skills and experience to vacancieshq@gmail.com

Interviews will be done on a rolling basis until the position is filled. 

Only shortlisted candidates will be contacted.