Manager Product Commercialization at KCB Bank Kenya

Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It also owns KCB Insurance Agency, KCB Capital, KCB Foundation and all associate companies. The holding company was set up to among other things to enhance the Group’s capacity to access unrestricted capital and also enable investment in new ventures outside banking regulations, achieve operational and strategic autonomy for the Group’s operating entities and enhance corporate governance across the Group and oversight in management of subsidiaries.

Key Responsibilities

• Achieve revenue targets through execution of commercialization initiatives and activities.


• Execute a robust commercialization framework that entails Customer Value Proposition (CVP) enhancements, cross-selling models, revenue management plans and customer information management tools.


• Commercialize the Retail Life Insurance Partnership to achieve the planned revenue targets


• Responsible for the execution of the business models, products and Go-To-Market strategies.


• Manage the post launch product performance by driving awareness and penetration within the target market.


• Develop client segmentation / targeting criteria and considerations to determine appropriate commercialization initiatives to achieve business plans.


• Evaluate product related regulatory and operational risks and adherence to regulator considerations.


• Create and apply best practices to create commercial constructs, terms, agreements and pricing structures.


• Orchestrate cross-functional coordination to execute pilots and formal product launches.


• Develop and manage robust competitor tracking systems to remain abreast of the market and industry players.

The Person 

For the above position, the successful applicant should have the following:

• Bachelor’s Degree in a Business-Related Field


• Fellow of the Life Management Association is an added advantage.


• Relevant professional qualification in Marketing is an added advantage.


• 5 years experience in a financial services environment handling marketing, and business development activities


• In-depth understanding of insurance products offering positioning within segments and revenue potential

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