Unilever Brand Manager Job Vacancies

Assistant Brand Manager Jobs at Unilever, Kenya

Description

Brand Manager Job Business Context and Main Purpose


Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.

Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.

Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations

To provide the required administrative and marketing support to the Marketing Manager

To learn the steps and processes involved in brand management thus preparing for the role of Brand Manager.

Main Accountabilities

Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities

Assist in the execution of the integrated activity schedule ensuring consistency with Brand

Key Vision and Brand Vision Plan including communication strategy

Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.

Delivers specific brand projects eg. co-branding with a major retailer.

Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability

Key Skills and Qualifications for Brand Manager Kenyan Jobs

Bachelor degree, Post graduate business degree preferred (MBA)

Preferred 3 years’ experience in marketing

Project Management

Customer Marketing interface

Click HERE to apply

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