About the role
RB Kenya has an exciting opportunity for Head of Key Accounts within their Sales Department. The major focus on the role will be to drive the profitable growth and development of Reckitt Benckiser business in Modern Trade Kenya, ensuring that all initiatives are consistent with the company’s overall strategy, and that Reckitt Benckiser retains and consolidates its market leadership position in the country. To build a strong, motivated, internationally oriented and effective team capable of meeting the challenges of delivering Reckitt Benckiser growth strategy in the country
Responsibilities
To devise, plan and agree a clear, detailed and focused strategy for the business and lead its implementation, meeting agreed revenue and profit targets. To ensure effective communication of goals and objectives throughout the organisation
Achieve In Market Sales, Net Revenue, & Trade Spend targets for the portfolio of customers
Achieve account 4P targets (Product, Placement, Price & Promotion)
Manage Distributor and direct report’s effectively by keeping track of their performance and budgets / expenditures. Ensure Distributor achieves objectives of sales, deliveries & cash collections effectively
Provide challenge within a Category Business Team from a customer perspective
Establish short, mid and long term objectives, and sets adequate operating plans for future developments
Allocate resources to achieve the balance between short and long term growth & profits
Achievement of account sales and trade investment targets for allocated accounts
Secure trading and distribution/promotion agreements in line with nominated major account’s profile (including share of shelf/visibility at POS/Distribution penetration across product range/ Retail Pricing/Consumer and Trade Promotions and Discounts
Build strong commercial relationship with senior members of the Trade
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