Data Insights Analyst Job in Kenya – KCB

Data Insights Analyst 

Reporting to Group
Director, Marketing & Communications, as a Data Insights Analyst, you will
play a crucial role in providing valuable knowledge and insights to support
decision-making processes and shape brand and business strategies. 

The successful candidate
will be responsible for monitoring competitor and market trends, gathering
intelligence, and tracking performance metrics. Additionally, you will
establish effective management systems, tools, and Management Information
Systems (MIS) to assist Brand and Marketing teams across the Group in their
roles.

Key Responsibilities

• Gather and analyse data from various sources within and
  outside the business to identify trends, patterns, and insights related to
  the brand and market landscape while ensuring accessibility to the wider
  business.


• Monitor competitor activities, including pricing, marketing
  campaigns, and product offerings, and provide regular updates to the teams.


• Conduct market research and identify emerging industry
  trends, consumer behaviour, and potential opportunities for the brand.


• Develop and maintain performance metrics and key performance
  indicators (KPIs) to evaluate brand performance and assess the
  effectiveness of marketing strategies.  This includes product
  analysis reports, consumer behaviours, trends and insights reports for
  strategic decision making.  Evaluating product performance insights,
  trends, and strategic actions to enable product development and
  enhancement. 


• Collaborate with cross-functional teams to provide
  data-driven recommendations in order to find the right questions to ask
  from data with practical insights and analysis to support decision making
  at all levels of the organization.


• Create reports, presentations, and visualizations to
  communicate findings and recommendations to stakeholders, including senior
  management.  Role holder must communicate and present technical
  information with non-technical team members and collaborators – ability to
  simplify complex outputs into simple and actionable insights is key.


• Implement an effective knowledge management system and
  management information systems for capturing and documentation of market
  and product data insights and intelligence required by Brand Teams to
  ultimately serve business divisions.


• Design and implement data collection methods, surveys, and
  questionnaires to gather consumer feedback and insights.


• Collaborate with IT teams to optimize data storage,
  integration, and analysis processes, utilizing appropriate data management
  technologies. 


• Stay updated on industry best practices, emerging
  technologies, and analytical tools to enhance data insights capabilities
  and drive continuous improvement.

Qualifications

For the above position,
the successful applicant should have the following: 

• A bachelor’s degree from a recognized university.


• At Least 5 years’ experience in Research, Data Analysis and
  Reporting and Stakeholder Management.


• At Least 3 years’ experience in Strategy Formulation and
  Performance Monitoring and Tracking.

How to  Apply

To be considered your
application must be received by Monday 26th June 2023

Qualified candidates with
disability are encouraged to apply.

Only short-listed
candidates will be contacted.

Apply Now