PR and Advertising Officer
Job Responsibilities/
Accountabilities
- Researching, writing and distributing press releases to
targeted media - Collating and analyzing media coverage
- Writing and editing in-house magazines,
supplements/advertorials, case studies, speeches, articles and financial
reports - Devising and coordinating photo opportunities, organizing
events including press conferences, investor briefings, AGMs, press tours
and other forums - Coordinate sponsorships and promotional activities involving
the Bank - Manage promotional items for the company
- Maintaining and updating information on the organization’s
website and social media platforms - Offer support to the branches, departments and subsidiaries
in regards to marketing, promotion and communication requirements - Interface with all Equity Bank teams and offices to optimize
event and associated campaign’s effectiveness. - Liaising with the retained Agency to follow up on execution
of tasks - Ensure timely execution and production of key deliverables
- Manage vendor contracts; exercise diligence in tracking
expenses to meet expense/ budget goals - Liaise with service providers to ensure proper preparation
and execution of events including brand visibility in such events through
branding opportunities - Monitor vendor performance by ensuring alignment with market
value for services rendered.
Qualifications
- University degree in Communications, PR, Journalism or
business related field - Professional training in Marketing or Public Relations
- Over 5 years’ relevant experience in Public Relations,
marketing or event management in a large media organization or in
communication function in an established organization.
How to Apply

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