Automotive Marketing Manager Job Kenya (100-140K)

Automotive Marketing Manager Job Opportunities in Kenya
Industry: Manufacturing
Location: Nairobi
Salary: 100 – 140k

Our client designs, manufactures, and sells highly and affordable vehicles for Africa’s mass market. They are looking to fill the position of a Marketing Manager to lead the marketing strategy, research, campaigns and product launches, so as to ultimately create the foundation of a future international automotive brand.

Marketing Manager Job Key responsibilities & accountabilities

Deliver primary and secondary research that helps define market assumptions and consumer behaviors /profiles; research sources may include consumer surveys, focus groups, the internet, industry experts, market intelligence companies and internal knowledge.

Develop complete understanding of the factors that go into the revenue and cost side of the business opportunity and provide recommendations to maximize revenue.

Support the Commercial Director to develop and maintain product category SWOT analyses; identify market trends, develop and prioritize a profitable product plan to meet consumer needs.

Facilitate future-focused product ideation sessions and capture output for continuous design exploration; develop longer term product category/mix roadmaps based on deep and broad consumer profiling.

Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Twitter, Blogs, etc.) marketing channels.

Collaborate with leadership and external agencies to develop key messaging and specific advertising copy/design/packaging for campaigns across marketing channels; including detailed associated budgets.

Facilitate legal review of all advertising copy before launch.

Contribute to comprehensive testing matrix that accurately assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.

Manage the sales team to maintain strong relationships with key strategic customers such as large NGOs, government buyers and high potential individual entrepreneurs.

Act as a liaison for all external media enquiries or articles, working with the CEO & Commercial Director when necessary to facilitate interviews or other content.

Take ownership of projects; plan milestones, timelines, budgets, resources and identify potential risks to deliver supply chain aspects within agreed completion dates.

Be proactive regarding task completion and periodically advise wider team on project status, timing, resources, issues, and ability to deliver on-time with excellence.

Ensure adherence and compliance to general automotive industry marketing standards and best practices; maintain structured and versioned data outputs daily and backup data weekly.
Qualifications and education required for Marketing Manager Jobs in Kenya


Bachelor’s Degree (minimum) in Business, Marketing, Sales, Advertising, Communications, Economics or similar. A Masters Degree in the same will be preffered.

3-5 years related experience in marketing, advertising or branding

Passion for the automotive industry and social enterprise in Africa

Ability to lead cross-functionally; coordinating, leading and communicating information clearly

Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis

If you are up to the challenge, posses the necessary qualification and experience, please send your CV only quoting the job title on the email subject (Automotive Marketing Manager) vacancies@corporatestaffing.co.ke before Friday 17th July 2015

Kindly indicate current/last salary on your CV
N.B: We do not charge any fee for receiving your CV or for interviewing
Only candidates short-listed for interview will be contacted.

The Recruiting Manager
Corporate staffing Services
Nabui House, 3rd floor, Westlands. (Next to Unga House)

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